The information deficit model is a theory of science communication that suggests that people will change their beliefs and behaviors if they are simply given more information. However, research has shown that this model is not always effective, especially when people hold beliefs for emotional or ideological reasons.
In this episode of Outrage Science Bites, we discuss the limitations of the information deficit model and why it's important to take a more dialogic approach to science communication. We also talk about how to build trust with your audience and avoid backfiring when communicating science.
Subscribe to the Outrage Overload podcast and Outrage Science Bites to learn more about the science of outrage and how to reduce it in your own life.
Additional notes:
In this episode, we also discuss the following:
The role of emotions and values in science communication
The importance of social context in science communication
Communicating science in a polarized world
Share this post